Customer Acquisition Cost Calculator

Customer acquisition cost calculator calculates the cost the company has to pay to acquire each customer.

Customer Acquisition Cost Formula

The customer acquisition cost formula is:
Cost of Sales + Cost of Marketing/Number of New Customers

For example, during a certain period, if the cost of sale for your business is $5200, the cost of marketing is $2700, and you have acquired 50 new customers, then each customer acquisition cost is $158.

It is calculated as:
($5200 + $2700)/50
=$158