CTR Calculator

CTR calculator calculates click through rate, which is the percentage of clicks related to an advertisement impressions.

CTR formula

The click through rate formula is

CTR = Clicks / Ad Impressions

To calculate the click through rate, divide the number of clicks by the number of the ad impressions.
For example, if an advertisement has 1,000 impressions and receives 80 clicks, the CTR would be:

CTR = 80/1000
=0.08
=8%

A higher CTR indicates better performance, potentially leading to more profit.